About me

Optimist, creative thinker, and lifelong learner with an unrelenting determination to develop big-picture ideas and the perfect pancake.

Hi, my name is Matthew Peters and I’m a digital marketer from Southern California running on late night cereal and irrational optimism. I got my professional start back in 2014 and haven’t looked back since. I love to design and I love websites. My friends would say I am obsessed with advertising and web design, but I say, since when did an obsession with design kill anyone? I welcome new challenges with open arms and am a man of simple taste. I strongly believe that attitudes are contagious and, like Jackie Robinson, believe that “A life is not important except in the impact it has on others.” I keep that in mind and incorporate it into everything that I do.

Random things about me…

I have an unusual obsession with a great fitting t-shirt and I always try to do things in increments of five. I’ve traveled to 13 different countries, I used to play video games like I got paid to do it (especially Starcraft), and at one point I almost started my own clothing line. I am a sucker for cheesy jokes, I listen to Freakonomics podcast regularly, and in another life I would’ve become an air force pilot. I’ve watched the Lord of the Rings trilogy at least 100 times and I secretly love McDonalds – having tried it now in 12 countries (nobody’s perfect).

I am weirdly good at memorizing phone numbers, my favorite number is 15, and growing up I wanted to be a sports commentator. Also, I’m willing to guess that I’ve visited over 2,500 websites in my life.

My design philosophy

Be humble.

Any good project starts off by working with a team and interacting with users. I truly believe that humility is the most valuable asset a designer can have. Designs cannot be driven by one’s emotional attachment to an idea.

Be instinctive.

Seamless user experiences are easy to follow and should not make the user work. As a designer, I focus on creating experiences that accommodate users’ interactions and responses, rather than creating new ones.

Be bold.

Design courage is a key factor in making big changes in the design world. Keeping simplicity and UX in mind, I aim to create visual imagery, text, and style guides that engage your audience and give your brand a voice.

My m.o.

Make real connections and a difference wherever I go by listening and learning about people’s lives around me.

My favorite quote

"You can't change the world, but you can make a corner of it pretty nice." — William Chapelle

© 2022 Matthew Derreck Peters